Pantheon Macroeconomics - Today's wave of data will be mixed, but most of the headlines are likely to be on the soft side, so the reports are very unlikely to trigger a wave of last minute defections to the hawkish side of the FOMC. As always, though, the headlines don't necessarily capture the underlying story, and that's certainly been the case with the retail sales data this year. Plunging prices for gas and imported goods, especially audio-video items, have driven down the rate of growth of nominal retail sales, but real sales have performed much better.

Independent Incisive Illuminating

Skip to Main Content

15 Sept. 2015 August Retail Sales "Soft" Again? But the Real Story is Different

By Ian Shepherdson

Today's wave of data will be mixed, but most of the headlines are likely to be on the soft side, so the reports are very unlikely to trigger a wave of last minute defections to the hawkish side of the FOMC. As always, though, the headlines don't necessarily capture the underlying story, and that's certainly been the case with the retail sales data this year. Plunging prices for gas and imported goods, especially audio-video items, have driven down the rate of growth of nominal retail sales, but real sales have performed much better.

Posted: 15th Sep 2015 in 'U.S. Documents'

This document is only available to subscribers of our:
U.S. Economic Research.

Request a complimentary trial(click here) OR Login Here(if you are a subscriber)

Are you taking full advantage of our daily publications?

Pantheon Macroeconomics produce daily publications for U.S., Eurozone, Latin America, UK and Asia, as well as analysis on key data within a few minutes of their release. To activate a complimentary trial on any of these areas, please click here.

U.S. Economic ResearchEurozone Economic ResearchLatin America Economic ResearchUK Economic ResearchAsia Economic Research

« Go back to publications list, or Click here to register for a complimentary trial

Access Key Enabled Navigation

Keywords for: U.S. Documents | 15 Sept. 2015 August Retail Sales "Soft" Again? But the Real Story is Different

retail sales, industrial production, fomc, empire state survey, redbook, consumer, consumer spending, oil production, oil, dollar, pantheon macroeconomics, pantheon, macroeconomic, macroeconomics, independent advice, independent analysis, advisors, advisers, advisor, advice, independent, analysis, research, economic intelligence, economy, economic, economics, economists, Dr. Ian Shepherdson, Ian Shepherdson, financial market, financial, market, finance